There are literally millions of people searching for yoga studios. Once they arrive at your website, you must make an immediate good impression or they will quickly look elsewhere. Studies show that you have roughly 8 seconds to make your case before visitors EITHER take the time to learn more about your yoga studio OR leave your site in search of a better place to learn and practice.
If you do not communicate a strong brand presence and a compelling reason to stay, you are going to lose visitors before they get a chance to find the true value of your yoga studio. Additionally, if your website does not look great of ALL DEVICES, potential students may not find the information they are looking for and again continue their search. At Downdog Creative, we are not just good, we are the best. All of our yoga studio websites are responsive, and will look and perform beautifully on desktops, laptops, tablets and phones.
Search Engine Optimization is the first, best and most cost-effective way of driving people performing internet searches to your website. We are proven search engine optimization experts. Through strategic content placement, a tested keyword strategy and proper coding, Downdog Creative will help improve your search engine result page (SERP) placements with major search engines. We can improve your rankings for keywords that drive more potential yoga students searching the web to YOUR business.
SEM is also known as pay per click or paid advertising. Search engine marketing works via major search engines and many popular websites to ensure that your studio shows up where your clients browse. You only pay when someone clicks on your ad, and at all times you retain complete control over how much you spend, where your ads show up, and who you want to target. SEM targets people in the buying process, resulting in more students.
The third component of our approach is management of your yoga studio’s social media & local presence. It is critical that you improve brand awareness, engage with your audience, and/or advertise on social media. Websites such as Yelp, Google+, Google Places, Bing Local, and Yahoo Local have all proven to drive new potential yoga students to our clients.
Our customer service sets us apart from other web design agencies and marketing companies. We know that you are busy running and growing your yoga studio, and you have no time to waste on waiting for support. We keep support simple. You will have one point of contact – a single person dedicated to your account. We will become part of your team, we will get to know your yoga studio and we will get to know you!
We believe the initial success of your website at launch is only the first step. We will give reports showing how your website is performing, where your website visitors come from, which keywords are working are which are not. We will then work together on developing an ongoing strategy to strengthen your marketing efforts.