While some yoga studio owners have set aside email marketing in favor a social media and search engine optimization, our data shows that they may be making a mistake. Your customers check their email every day, multiple times a day. Studies actually show that the average person checks their email 15 times a day. Done right, email marketing can still play a significant roll in increasing revenue and growth.
While the goal of every marketing campaign is ultimately to make money, we have to understand that this does not mean you have to make each touch point about sales. If you get your email contacts to get to know, like and trust you (read: your yoga studio), you will start seeing results!. Let’s look at out 10 Tips for better yoga studio email marketing.
If your objective it so grow your email marketing list, then make it easy for users to subscribe. Post a signup form on your website, social media, and anywhere else you digitally interact with your clients (ex. invoices). Ask for the information you need (name and email) and maybe a little more (birthday), but keep the form as short as possible.
Don’t send out email marketing only when you want to sell something to your contacts. To use the “relationship” analogy, how would you feel about a friend who only calls you when they want something? It’s crucial to deliver real, valuable content that your readers want to read. So put aside your “sales” hat, and put on your “teacher” hat.
Think of how often you tell others in your class to experiment, it’s time to take to your own advice. Be a rebel, and dare to be different. It may not always work, but you’ll never know unless you try. And let failure be your greatest teacher.
We each get so many emails every day and our inboxes can get packed. You have a very short period of time to grab your readers’ attention, so use it wisely. You want your reader to WANT to open and read your email. Your subject line should get them excited about what you may share with them. Your goal is to elicit an emotional response.
Do you subscribe to any email lists? Do you like any of them? Start reading marketing emails differently and learn from them. Keep notes about what gets your attention and makes you want to read one marketing email over another.
Your readers don’t have all day. You are fortunate that they are taking time out of their busy day to read your email. Respect their time. Say what you say but then go back and edit, edit, edit. You know what happens to long boring emails? Click.
Don’t write like an email marketer, write like a yoga teacher. You’re not selling to your contacts you’re just talking to them. Imagine standing in front of a group of yoga students. What would your tone be like?
When you do make a sales pitch, DON’T SELL!!! Instead, point out the benefits your service/product offers your client. You will see a much improved response when your readers feel you are there to help them rather than sell them something.
What should a reader do when they have a question about your email? They should write you back! Remember, this is all about relationships and we want out readers engaged. If your email is doing it’s job, then your readers will want to engage and you should encourage them to reply. Oftentimes, a simple “If you have any questions please reply to this email and I will be happy to help” will do the trick.
So your reader just finished reading your email and they are now looking at the required footer which includes your contact info, an unsubscribe link, etc. What now? You need to tell them exactly what you want them to do next, otherwise they are most likely going to just read their next email. This is a good time to look back at #8. Tell your readers what they should do and why it’s a great idea for them to do it.
Everyone person’s inbox is constantly filling up and no one wants more useless emails.
Respect the contacts that have opted into your yoga studio’s email list and provide them with valuable content. Don’t make them regret their decision. Instead they should appreciate the benefits that come along with being a member of your yoga studio’s email marketing list.
Take nothing for granted. With each email blast, you must continue to prove your value to your subscribers. Lastly, continue to analyze your results and learn from them. What emails are the most popular? What are users clicking on? A few simple tweaks may make a huge difference. Good luck and please contact us if you have any questions.