As yoga continues to grow in popularity, there are an ever increasing number of yoga studios operating in your area. How can you set your studio apart from the competition and let people know what you have to offer? As the first point of contact for new clients and an information hub for current students, your studio’s website plays a pivotal marketing role. Here are some simple but highly effective ways to create a well-designed, informative, and engaging website that highlights your studio.
We have all seen our fair share of ugly websites! For good or for bad, web design instantly conveys a strong message about a business. Imagine you are a first-time visitor to your website; does your studio appear to be professional or amateur? Fun or stuffy? Welcoming or judgmental? The following design rules help create a memorable first impression.
A visually appealing website means nothing unless new clients can find it! Most people will first discover your yoga studio website through a search engine such as Google, Yahoo!, or Bing. With each search yielding millions of hits, how can you make sure that your studio rises to the top? That is where Search Engine Optimization (SEO) comes in! Simply put, web designers and content writers employ SEO techniques to help your website appear first when potential clients search for local yoga studios. A professional marketing firm can create an individual SEO plan for you.
Equally important, your website must be user-friendly. A frustrated web user is unlikely to stay on your site for long, and is even less likely to visit your studio in person! The following elements will help users navigate your website quickly and confidently, giving them all the information they need to access your studio.
Yoga isn’t just physical exercise; at its best, yoga is an affirming and social activity. When clients are looking for a studio to call home and a teacher to guide them on their journey of self-discovery, they want a place where they can be themselves and feel entirely comfortable. Because of this, a boring, soulless website will turn off many potential clients! Try these simple tips to project your authentic self onto your website and invite people to experience your studio in person.
If you already have a responsive website for your yoga studio, look at it critically and ask yourself what’s working and what’s not. Because you see your own website frequently, it can be difficult to view it as an outsider would; that is why it is so important to enlist expert help! A proven yoga web design expert like Downdog Creative can revamp your website and implement a comprehensive marketing plan.
Whether your studio is based in Northeast Ohio or elsewhere in the United States, contact Downdog Creative today to find out how you can optimize your website and meet all your digital marketing goals.